The $27 average campaign donation that Bernie Sanders cites is notable because it's high enough that even economically struggling citizens are willing to put up that much of their hard-earned money and because it's low, or at least considerably far less than a typical campaign funded by wealthy individual donors and special interest groups.
The significance of the $27 donation is that this is a people-powered campaign and number reflect this fact.
Spending $27 is a small price to pay for government integrity, but it is a lot of money for people in a society where people are struggling to make ends meet.
A $43 donation or even the greater commitment of $430, shows you understand that our revolution will be entitled to matching funds if we raise $430,000 in contributions from people like you. That means your money will be tripled, with two dollars in public funds added for every dollar you contribute.
Asking for $99 signifies that we are the 99% campaign.
Obviously, many people cannot afford to give $270 or $430, but those who can may want to do ten times more than the average supporter because of the importance of our mission to rescue democracy.
The top donation is $2,500, and although the law allows this campaign to accept a maximum of $4,300, Lisa McCormick refuses to take big money because finances already have too much influence in politics. This bold demonstration shows that New Jersey is not for sale. We will succeed without huge donations from super PACS, lobbyists, Wall Street and political insiders. We reject the idea that money matters more than your vote.